Khushi ParekhFinding growth at the intersection of people, data, and systems.
RELATIONSHIP BUILDING CROSS-FUNCTIONAL COLLABORATION SYSTEMS THINKING SYSTEMS THINKING BIAS FOR ACTION ADAPTABILITY RELATIONSHIP BUILDING CROSS-FUNCTIONAL COLLABORATION SYSTEMS THINKING SYSTEMS THINKING BIAS FOR ACTION ADAPTABILITY

I'm Khushi— I connect data-driven marketing, people-driven partnerships, and user-centered design to help brands find smarter ways to grow.

SELECTED EXPERIENCE

What I've Done

Growth Through Partnerships & Experimentation

Grew audience engagement 7x by combining partner distribution with performance insights and channel experimentation.

Growth Through Funnel Optimization

Generated $33K+ in commercial pipeline by strengthening referral relationships and improving intake conversion, patient retention, and follow-up workflows.

Growth Through Customer Insights

Worked directly with local businesses to understand their growth challenges, strengthen their digital presence, and identify practical ways to reach new customers.

Growth Through Ecosystem Partnerships

Evaluated international partnership opportunities for circular ventures by researching markets, mapping stakeholders, and identifying pathways for collaboration.

Impact Through Cross-Functional Collaboration

Coordinated civic and institutional partners while tracking resources in real time to support time-sensitive disaster-response operations.

Growth Through Data & Analytics

Tested paid media, search, and co-marketing channels, using performance data to identify what worked and improve acquisition decisions.

ORGANIZATIONS

Who I've Worked With

Club Pilates
Red Cross
Midpen Media Palo Alto
GetVirtual
UCSC
COOP Careers
Momentum
Entrepreneurship EU
SKILLS & APPROACH

How I Work

01.

Growth & Experimentation

I use data, experimentation, and multiple acquisition channels to understand what drives growth, reach new audiences, and identify opportunities worth scaling.

02.

Relationship & Partnership Building

I build relationships by understanding what matters to each stakeholder, finding shared value, and creating a clear path from conversation to collaboration.

03.

Cross-Functional Collaboration

I work across teams and perspectives to create alignment, clarify responsibilities, and keep shared initiatives moving from idea to execution.

04.

Systems & Process Thinking

I look for where workflows, handoffs, or customer journeys break down, then use data and systems thinking to create clearer processes and more measurable outcomes.

05.

Just for fun...

When I'm offline, you’ll find me hiking along California's coastal trails, painting, testing a new recipe, on the tennis court, or hunting down the best sushi in San Francisco. I'm deeply grateful for formative summers spent living, learning, and working across Italy, the Netherlands, France, and a remote Atlantic island where wild horses outnumber people. Beyond GTM and growth, I'm fascinated by systems thinking and how everyday objects and communities are structured. My favorite evenings are spent gathering friends around long communal dinners. Always open to trail tips, book recommendations, or great sushi spots.

ORGANIZATIONS

Who I've Worked With

Club Pilates
Red Cross
Midpen Media Palo Alto
GetVirtual
UCSC
COOP Careers
Momentum
Entrepreneurship EU
BACKGROUND

Who I Am

I'm interested in how organizations grow through better channels, partnerships, and systems. My experiences across media, entrepreneurship, operations, and international projects have given me opportunities to explore that question from different angles.

With a foundation in Environmental Studies from UC Santa Cruz and fellowship training in full-funnel digital strategy, I've learned to look at organizations as connected ecosystems. I'm drawn to finding where a relationship, channel, or process isn't working, then using data, collaboration, and experimentation to make it better.

Over the past few years, I've gained hands-on experience across media, healthcare operations, entrepreneurship, and international projects, growing audience engagement 7x, contributing to $33K+ in revenue, and collaborating with stakeholders across markets.